Ever caught yourself saying, "Why can't I get clients, despite everyone praising my work?" If so, you're not alone. This is something many photographers, including myself, have needed help with.
Today, we will dive deep into this issue and destroy the limiting beliefs that limit your growth.
The...
Here’s something I bet you probably didn’t know. I’ve had no formal photography or business training. I actually went to college for chemistry. I learned all there is about the creative business through online courses, books, and mentorships.
While chemistry and the...
When I was starting my photography business back in 2019, I had no direction.
What was my niche going to be? How do I find clients? How do I get over my lack of confidence on discovery calls? Am I allowed to raise my rates?
I felt lost and overwhelmed at the same time. I spent 6 months trying...
Make Your Portfolio Front and Center
Make sure your portfolio is the first thing potential clients see when they visit your website. Too many photographers hide their portfolios - but not on purpose.
Often times clients will visit your homepage, lose interest, and bounce. By placing the portfolio...
As a product photographer, I've made some big mistakes throughout my career that have cost me tens of thousands of dollars. Let me say that in a different way. I've left tens of thousands of dollars on the table because of things I could have easily been doing that I ignored.
In this week's...
This week, we're focusing on how you present yourself to clients. A simple shift in the language you use can be the difference between a high-paying hands-off client, and a low-paying micromanaging client.
Why You Should Stop Calling Yourself a Freelancer
When clients hear the word...
Are you tired of struggling to make ends meet? Dreaming of quitting your 9-5 job and making photography your full-time gig?
In this week's newsletter, we'll dive into the world of photography pricing and reveal a secret that has the potential to revolutionize your creative business. I'll share my...
I want to start by addressing a common misconception among photographers - the belief that charging high rates is justified because of expensive camera gear. The truth is, the market decides your rate, not your gear. You can charge a lot of money because you deliver value to the client, not...
Today, I want to share a controversial opinion with you.
If you're a beginner photographer, focusing on branding is not the best way to get clients and make money.
Too many beginner photographers approach branding the wrong way.
They think that having a great-looking website, portfolio, logo, and...
In today's Creative Biz Weekly, we're diving deep into the importance of ROI, the common mistakes many creatives make, and how you can pitch your services in a way that guarantees a high ROI for your clients. Plus, we'll explore various types of ROI and share actionable steps to help you...
What do a marathon runner and a creative business owner have in common?
No, this isn’t the start of some bad bar joke.
There’s actually one thing both people have mastered.
Volume.
Let me explain.
When you see someone finish a marathon or an Ironman, you can’t help but feel...
My first client wasn’t a referral. My second client wasn’t a referral. And neither was my 10th.
Before I got my first photography referrals, I already had 30+ clients under my belt.
Relying on referrals will actually hold many photographers back.
When photographers rely on referrals,...