I didn’t grow up with a camera in my hands. I was a creative kid, but not in the way you might think. Rather than playing with a camera or drawing, I would play with Legos and do little science experiments.

I didn’t get my first camera until the end of 2016. I had a trip to Japan...

This month I’ve been appearing as a podcast guest every week on someone’s show. This has led to me spending a lot of time thinking about my story.

Where did I start?

What are all the challenges and obstacles I had to overcome to get here?

How did I go from a math and science nerd to a...

If you’ve been following me for some time, you know how much I love cold email. It’s how I’ve landed 95% of my clients inside my product photography business, Pieta Productions.

But when I talk to photographers/videographers who try cold email, I always get the same feedback....

Hey there! Chris Pieta here, back with another dose of practical advice for all you creative pros out there.

Today, we're tackling the number 1 question I get asked: How do you get more clients as a photographer or videographer?

There are three things directly tied to how many clients you'll...

I  was on a 1:1 coaching call with a Creative Biz Launch student this week, and towards the end, we started talking about niches. Specifically when to expand your niche into other markets.

When we start our creative business, we need to pick a niche.

Most creatives make the mistake of...

I want to give you an effective and quick method for doing a year-end review. I’m breaking down the year-end review I’ve been doing for the past 4 or 5 years. What I love about this year-end review is that it’s super simple and quick to do. All you need is your calendar and...

The way I set my goals for 2024 is not what most people would expect.

For years, I set goals the wrong way. I focused on the outcome.

“I want to run a marathon.”

“I want to start a business.”

“I want to become a full-time photographer.”

While these goals are...

“I need help finding a niche” is one of the most common questions I get in my DMs.

I want to give you a practical and concise guide to finding a profitable niche.

This doesn’t necessarily mean it’s the niche that will bring you the most joy (but it can). It’s the...

Another year in the books. Most people take time off in December to relax before the new year. But this is the time of year when most clients plan what 2024 will look like for them - and how their partners fit into the mix. That’s where you come in.

This time of year is the perfect...

This week, Spotify released their annual Wrapped. For those who don’t know, Spotify creates a personalized summary of your listening habits over the past year, including favorite artists, songs, genres, and total listening time.

Everyone posts this to their social media, and...

To my fellow American readers - I wanted to pop into your inbox before you start digging into turkey today. Happy Thanksgiving!

If you struggle with coming up with ideas for photoshoots, client revisions, or organization, this newsletter is for you.

Let’s face it: photography shoots...

I used to think all I needed to get clients was an incredible portfolio on Instagram. So, I built one in 2018 with cityscape shots that would have Canon and Sony sliding into my DMs to work with me.

But they didn’t in 2018. They didn’t in 2019. So, in 2020, I figured out how to get...