[00:00:00] Real quick here. As you know, the show doesn't have any ads or sponsorships, so it only grows through word of mouth. Please, please share this with a friend or a creative that you think can benefit from this show. TikTok might get banned. Instagram wiped out. Monetization and creatives are suffering. But it doesn't have to be this way.
Today, I'm sharing with you the strategies that will help you from losing your income as a creative. After listening to this episode, you'll have crystal clear clarity on where you should be posting your content to have the most impact, whether you're a photographer or a videographer working with brands or a content creator, just trying to make cool videos online.
I promise you that after this episode, you'll know exactly what to do. Welcome to the Creative Biz Launch Podcast, where we talk about how to grow your creative business and scale to six figures. Whether you're a photographer, filmmaker, or designer, you'll find something of value here. First, I have a quick announcement here.
I actually just added an extra 30 minutes of trainings to my free workshop. I'm getting your first client. This is a 60 minute workshop that walks you through the exact step to get your [00:01:00] first paying client link for that free training is down below in the show notes. Let's get right into it. The goal of this episode is to get creatives to post their content on multiple platforms.
There are two big reasons for this. Number one, there's always a threat of platforms going away. The platforms switching up their algorithms or the platforms demonetizing their content. The second reason why we should post to multiple platforms is the ability to reach new and bigger audiences. Let me dive into these reason.
Again, the goal of the video is to get creatives to post their content on multiple platforms. We're already well aware of the threat of platforms going away in the US There's been talk of banning TikTok for years now, and right now it's hotter than ever. Instagram had a reels bonus program that would pay creators hundreds of thousands of dollars a month.
They got rid of this program and thousands of creators lost.
Some are struggling, but others who are diversified on platforms they post to are doing okay. As creatives, we actually can't rely on these [00:02:00] platforms to pay us.
We have to set ourselves up for success. We have to do this ourselves. We can't complain and whine that these platforms are making choices like removing their monetization structures or changing up their algorithms. Instead, we should take action. My second point was that if we share our content across multiple platforms, then we'll have the ability to reach new audiences.
And this is super important. We can try and roll our dice with one platform's algorithm, or we can post across multiple platforms and maximize the off people that see our content. We need to identify the why behind our content. Why do we choose to post content? Why do we feel a need to share our content with the world?
Well, there's a few reasons, and I wanna get into what I think are the top three reasons behind why we share content. Reason number one is that creatives want to share their art. They wanna share their photos, their videos with the.
Creatives are creating content because they love to create. It's their hobby, it's their [00:03:00] passion, and they want to share this with the world. Reason number two, creatives want to help people, whether that's creating educational content, help people learn or creating comedy kits to help people feel happy. A lot of creatives just post content because they want to help others.
And reason number three, creatives have a business reasons post their stuff. Maybe they sell presets, maybe they sell energy drinks. Maybe they have an online course by posting content, they attract eyeballs to whatever it is that they're selling, and they'll be able to generate more revenue because of their content.
It's important to identify our reasons so that we can come up with a good content strategy. For me, my reasons for posting content are both number two and number three. My mission is to help as many creatives live their dream lives. I want to give them the tools to get clients. And create a business out of their passion.
I share free content on every channel because I believe in this mission, and I also have a business reason for posting content. I work with creatives through my paid program, creative Biz [00:04:00] Launch, to help start and scale their creative businesses. So the more content that I share for free on social, the more people will learn about my program.
It's a blueprint for growing your business and for those people that want to paint me to avoid all the mistakes I made along the way they can, for everyone else that has the time to make their mistakes and learn from those mistakes, then they can just consume my free content and go at their own pace and make the mistakes the.
So those are my reasons behind posting content. It's mainly to educate the community. You need to identify your own reasons. Once you have your own reasons for posting content, you can then create a strategy around it. You can create your own game plan. You can figure out what channels you should be posting on.
Will it be YouTube, Instagram, maybe an email newsletter? There are so many places to share content these days, but which are the best places? If you've never posted content before? I actually recommend sticking to just one platform for a few months. Now, this may sound weird coming from me right now since I've been talking about posting to multiple platforms, [00:05:00] but if you're literally starting from scratch, you need to spend a few months getting good at content creation.
Now, for most of you watching this, you already post to a platform. And there are three different types of platforms out there, in my opinion. There are short form content, there's long formm, and then there's your own channels. Let's break these down. Short form content is a fantastic place to start. These are your platforms like Instagram, TikTok, and YouTube shorts, but they also include places like Twitter and LinkedIn and Facebook.
For the most part, it's pretty easy to create one piece of content and then repurpose it across all these channels. So if you're currently posting love content to Instagram, You can pretty easily dive into TikTok and YouTube shorts. These short form video apps have a few differences. When you're captioning your stuff, just make sure it's native to that app.
Use relevant hashtags and follow the best practices for each individual app. When you create a short form video, the hard part is actually making it. Once it's made, you can easily repost it to other platforms. By [00:06:00] doing this, you're going to be able to reach bigger audiences. This means you're gonna be able to share your art with more people, have a bigger impact on people, or help your business grow.
If you want to have an impact, you need to be posting to these platforms. Additionally, YouTube shorts and tos are still paying creators. If you get a certain amount of views, you make money. If you were just on Instagram, this would not be the case because Instagram currently does not pay creators anymore.
When we talk about long form content, this generally means two types of content, YouTube videos, and podcasts. Now, yes, a lot of creators chop up that long form content to short form. Which can be a great strategy to post on multiple channels. Not everyone watches long YouTube videos. Some people prefer shorter videos, so those videos can reach new audiences.
And vice versa. If we don't currently create long form content and one of our short form videos goes viral, well, we can actually repurpose that short form video and create a longer video from it. We can expand on the idea. We can really dive into the details and [00:07:00] create a long form piece of content out of the short form video and reach more people on a platform like YouTube.
Podcasts are another fantastic place for long form content to live. I mean, you're listening to this podcast episode right now because you. Longer form content. Now, yes, my show isn't hours long like some podcasts, but still long form content in my opinion. It's easily accessible and consumable by my audience.
So if you wanna start our podcast, you can start at shorter time, something like 10 minutes, 15 minute episodes, and go from there. You can start to see how all these platforms feed into each other, and you might be thinking that if you're saying the same stuff over and over again. Just on different platforms, it might feel like you're a spamming people, but the reality is most people just use one or two of these apps.
I follow a lot of YouTubers and I watch all of the long form stuff. They might have a short form platform, but I don't care to listen to those. Then there are other creators who I just watch on Instagram and watch their short, short form stuff. [00:08:00] You never really know where your content's going to resonate with people.
So it's important to post on as many platforms as possible so that you can have an impact on the most people.
Lastly, let's talk about your own channels. What do I mean by this? Well, for me, my own channels are my free course that I mentioned at the start of this video, my email newsletter, and my digital down. I've created a website that I own and that I control, and there are thousands of monthly visitors to that site.
They love the content I put out there, and if I wanted to, I could charge for some of that content as well. Other channels like this could include things like Patreon. I know a lot of creators use Patreon to post their stuff that either they can't post on YouTube or they just want a bonus channel for their most dedicated followers.
There are so many options out there, and it can be overwhelming to try and post on all these platforms. Right now, I post content to YouTube, Instagram, TikTok, Twitter, this podcast, my email newsletter, and my courses. That is a lot to keep up with, but I also have a team that helps me [00:09:00] with all of these. My suggestion to you is to start slow, start with a couple channels, figure out a way to stay consistent and watch your audience expand, and with that, your impact on the world expands as well.
My name is Chris Pieta. Thank you so much for watching today. If you have an extra 10, 15 seconds, please rate this podcast on whatever platform you're streaming on. It really helps the show grow. I'll see you in the next episode.
