Your Guide to Crafting Winning Proposals | 128
Apr 05, 2024Today, we're diving into a crucial step in landing those photo or video gigs - crafting a winning proposal. Stick with me, and you'll see just how smooth this process can become.
Proposals: The Gateway to Your Next Project
First off, understand that without a signed proposal, there's no project.
It might sound harsh, but getting used to sending out several proposals without a bite is part of our reality. It's a game of persistence and refinement.
When you create a proposal, you're essentially packaging everything discussed during your initial talks into a neat, professional document.
This is a game-changer when your contact needs to present your proposal to someone else for approval.
Building Your Proposal: What to Include
At its core, your proposal should clearly outline the project deliverables, timeline, pricing, and terms. But there’s a few more things I include to help stand out.
- Cover Page: This is their first impression. Make it count.
- Intro / About Us: Share your story and what sets you apart.
- Your Ideas: Outline how you plan to bring their project to life.
- Case Studies: Success stories that prove you can deliver.
- Relevant Portfolio: Show work that relates directly to their needs.
- Timeline: Break down the project timeline.
- Pricing: Be transparent and fair with your pricing.
- Terms: Lay out the terms clearly. For help, check out resources like LegalZoom for essentials to include in your contract.
- Signature Section: Where they make it all official.
Creating Your Proposal
My proposal software of choice is PandaDoc for its easy of use and legally binding e-signatures. There are plenty of other softwares out there, but this one’s my favorite.
By taking the time to create a detailed, professional proposal, you not only showcase your professionalism but also significantly increase your chances of winning that project.
Remember, each proposal is a step forward in landing consistent clients.
Keep learning, adapting, and growing