Can ChatGPT Replace Photographers? | #68

Whether you like it or not, AI is coming for A LOT of jobs.

Photographers are relatively safe, at least for the time being. Yes, there are tools that can create product photos on any background, but they don’t hold anything to an actual photographer.

I want to talk about how ChatGPT can be used as a tool inside your creative business.

Copy is something you need for your business to succeed. Good website copy, good proposal copy, and good cold email copy just to name a few. (Copy == words in your marketing).

I asked ChatGPT to write me a cold email the other day. I wanted to see if this new software could replace me as a copywriter.

I was blown away by the results.

A good cold email can be the difference between making $2,000/mo and $10,000/mo as a creative business owner. I believe AI can narrow that gap.

You now have access to an amazing copywriter at your fingertips.

Let’s see how my test went.

Right off the bat, I want you to look at my prompt. It was very specific. The more specific you can be, the better the response you get.

Personalization is huge in cold email. A generic email doesn’t get responses. A personalized email shows you took the time to research the brand and put time into the email.

The email ChatGPT spit out honestly blew me away. There was personalization, humor, and relevant cold email structure… it honestly nailed everything.

The intro is golden, but I’d still end up changing a few things here. Our credibility statement is pretty weak here. In reality, you’d want to make this specific to brands you’ve worked. Name drop a couple here.

The email is a bit wordy, but we could just ask ChatGPT to shorten it 25%, and we’d be good to go.

The ask is great. We’re asking them to hop on a discovery call to talk through the next steps.

Are you using ChatGPT inside your business? How do you see AI affecting the industry?